There are many studies on the impact of specific colors in marketing, but you need to carefully match your message with the color. There is no specific color or shade that is best for all marketing.

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about how to create visually digestible interfaces, download the free e-book Web UI Design for the ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Many search engine optimization professionals have different interpretations of the term search-engine friendly website design. Learn how color affects your SEO efforts and conversions. Many search ...