For decades, the Clydesdales appeared in wholesome, feel-good holiday commercials, often trotting through the snow. The company’s decision to drop the horses from their 2014 holiday ...

About 65 horses live there. Choosing Clydesdales for commercials is not an exact science. Horses that aren’t suitable for promotional events may be a good fit for television, said Amy Trout ...

Forbes contributors publish independent expert analyses and insights. I’m a professor and consultant of entertainment marketing.

The Budweiser Clydesdales have become a Super Bowl commercial staple. The beautiful horses have been associated with the Anheuser-Busch brand for decades now, and they're back after a one-year hiatus.