Starbucks CEO Brian Niccol is trying to give the coffee chain a much-needed jolt. He's been here before. Niccol turned Chipotle around after an E. coli scandal in 2015. Starbucks is a much bigger ...
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A Year After Chipotle's Former CEO Was Tapped to Lead Starbucks' Turnaround -- Is SBUX a Buy?
It's been just over a year since Chipotle's former CEO Brian Niccol became CEO of Starbucks, promising to refocus the struggling brand. There are signs that new customer service initiatives are ...
He was thrust into one of industry’s highest-profile jobs in the middle of a shaky economy, but has been preparing for this ...
Brian Niccol leads Starbucks’ turnaround with a focus on efficiency and customer experience. Spencer Platt/Getty Images Starbucks kicks off its annual Red Cup Day today (Nov. 13), marking the start of ...
Starbucks is undergoing surgery. It's one CEO Brian Niccol has performed before. On Thursday, the company announced its second round of corporate layoffs this year and a swath of store closures across ...
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