Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

We have reached a pivot point in the evolution of B2B buyer behavior, with significant implications for marketers of enterprise-grade products and services. Here’s what you need to know. The age of ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Uncover the dynamics of the consumer goods sector, where companies produce goods for individual use. Understand how ...

Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...

Monash University researchers are using the power of consumer AI to evaluate the safety and repurposing potential of medicines. Subscribe to our newsletter for the latest sci-tech news updates. The ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.