Diana Khramina is the Chief of Staff at Gorgias, a series C startup with 280+ employees, and previously a McKinsey consultant. Are you embarking on a strategic planning journey within your startup?

Forbes contributors publish independent expert analyses and insights. You may be wondering what a 30-year old management theory has to do with what is happening in today’s AI world. My answer: A lot.

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...