Watch big game's ads live, Budweiser Clydesdales return

There's a new star of Budweiser's iconic Super Bowl ads: See the cute baby Clydesdale
Budweiser Super Bowl commercial, a Clydesdale foal takes center stage and helps get a mislaid keg to its destination. Watch it here.
Budweiser Leaks Super Bowl 2025 Commercial ‘First Delivery’
St. Louis-based Budweiser has leaked its Super Bowl LIX commercial titled "First Delivery," and the Clydesdale horses will once again
Super Bowl commercials 2025: Watch big game's ads live, Budweiser Clydesdales return
Through the years, the high-profile opportunity in America's biggest sporting event has produced some of the most memorable commercials in American history. Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial.
Best Super Bowl commercials of all time: Ad Meter winners through the years
Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – but hasn't finished on top since 2015.
Budweiser commercial starring beloved Clydesdales wins USA TODAY Ad Meter
In a Super Bowl commercial lineup that leaned into artificial intelligence, nonspecific meditations on divisiveness and the usual smattering of celebrities, Budweiser rose above the chaff with a proven formula.
St. Louis Clydesdales ranked best Super Bowl commercial by 'Ad Meter' viewers
Budweiser's ad, titled “First Delivery,” was ranked first by over 173,000 voters. The commercial featured a Clydesdale foal rolling a lost keg through the hilly countryside to deliver it to a bar for patrons to enjoy.
Best Super Bowl commercials of all time: Ad Meter champions through the years
Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.
Budweiser takes home 37th USA Today Ad Meter Competition during Super Bowl LIX
USA Today announced that Budweiser is the winner of the 37th annual USA Today Ad Meter Competition on Monday, February 10 ...