As a pp lay on this, Busch marketed his product as "The King of Beers ... Anheuser-Busch business, he cannibalized sales of its other products. Bob Lachky, VP-brand management and director of ...

The Anheuser–Busch staple has spent decades as one of the best-selling beers in America. Known as “The King of Beers,” Budweiser is no stranger to Super Bowl advertising, as the company has ...

Whitworth's patriotic call for "American" beer may help the company win back some conservative consumers and return Budweiser to the king of American beers. "It's about time the whole industry ...

By Alex Weprin Media & Business Writer Anheuser-Busch will bring a full roster of beers to this year’s Super Bowl party. The beverage giant says that it has secured three minutes of national ad ...

On Sunday February 9, the people who help sell Bud Light hope they see the trio as just three more of their friends or neighbors. The popular beer, which has been a staple of Super Bowl ...