Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Or a dog seeking healthier ... deem a Super Bowl commercial a big winner in the eyes of the viewing public. Some of the notable ads for the 2025 features the return of Budweiser's beloved ...