Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

But when it comes to the best beer commercials, it’s the majors like Anheuser-Busch and Molson Coors that have delivered the ...

St. Louis-based Budweiser has leaked its Super Bowl LIX commercial titled "First Delivery," and the Clydesdale horses will once again ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...