Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

Budweiser has released a sneak peek of its iconic Clydesdales commercial. But this year, the commercial has a singular star.

which ranks the best Super Bowl commercials from each year. Budweiser won this year’s competition on the back of its “First Delivery” commercial, which featured a young Clydesdale horse that nudged a ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Spread the loveBack to the beating of horse hooves for the Super Bowl commercial 2025. For the first time in nearly a decade, ...

St. Louis-based Budweiser has leaked its Super Bowl LIX commercial titled "First Delivery," and the Clydesdale horses will once again ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.