Through the years, the high-profile opportunity in America's biggest sporting event has produced some of the most memorable commercials in American history. Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial.

Budweiser's ad, titled “First Delivery,” was ranked first by over 173,000 voters. The commercial featured a Clydesdale foal rolling a lost keg through the hilly countryside to deliver it to a bar for patrons to enjoy.

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in ...