Anheuser-Busch has created a lot of beer brands over the years with varying levels of success. Whatever to its 80s creation, ...

The maker of Budweiser is selling less beer and making more money as it increased prices and operated more efficiently.

When Anheuser-Busch launched Bud Ice in the summer of 1996, Budweiser, for the first time in the UK, became a 'stretched' brand. It is sometimes feared that such a launch can dilute the main brand.