Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time since 2015 that Budweiser took top honors.

Novartis’ saucy “Your Attention, Please” ranked first in the Kellogg School Super Bowl Advertising Review at Northwestern University, the first time a pharmaceutical ad has ever charmed that ...

and the Lay's ad finished second, behind Budweiser's "First Delivery," featuring Clydesdales. Others finishing near the top were ads for Michelob Ultra, Stella Artois, the NFL, Bud Light ...