As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

A supporting actor among the Budweiser Clydesdales becomes ... in some of the most iconic Super Bowl commercials of all including the "Puppy Love" commercial from 2014. That 2014 ad is the ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

“This scripted, boring commercial isn’t going to help. It’s time to come up with new marketing.” The “Big Man” ad aims to be a throwback to classic Budweiser campaigns. The Bud Light Frogs, “Wassup” ...