Spuds MacKenzie’s return to the Super Bowl in 2017 was appropriate, and likely not an accident of scheduling. 2017 marked the 30th anniversary of the dog’s first appearance as a Bud Light ...

L ong before Bud Light made America's favorite dude-bro, comedian Shane Gillis, the face of the brand, Spuds Mackenzie held that prestigious title. The beloved bull terrier was selected to ...

A photo posted by joey_urtez (@joey_urtez81) on Nov 10, 2016 at 10:33am PST Nov 10, 2016 at 10:33am PST As part of Spuds macho image, the dog dressed in a tuxedo, driven around in limousines, and ...

Bud Light – Spuds MacKenzie (Bull Terrier) The Original Party Animal Spuds MacKenzie was a famous canine character widely featured in Bud Light ad campaigns in 1987 and 1988.

WHAT: Bud Light’s Super Bowl spot, which revives the brand’s controversial late ’80s mascot Spuds Mackenzie–or at least checks in on his ghost. WHO: Wieden & Kennedy New York, with Carl ...

If, by chance, you don't know who Spuds MacKenzie is, it's probably because Budweiser retired him in 1989. Spuds sold beer and—this may be hard to believe—he was one of the most famous living ...

Over the years, Budweiser has charmed Super Bowl viewers with various combinations of cute puppies or dogs and the Clydesdales. You’ve got 2004’s classic “ Born a Donkey ,” in which an ...