Birla Opus Paints' new campaign digitally transforms India's iconic monuments with vibrant colors, starting with Mumbai's ...

India's antitrust body on Tuesday ordered a probe into Asian Paints after billionaire Kumar Mangalam Birla's paints venture ...

Notably, the Aditya Birla Group’s Grasim Industries launched its new paint brand, Birla Opus, in February, marking its entry into the market with a substantial investment of Rs 10,000 crore.

Birla Opus, which is the paints arm of the Aditya Birla Group company Grasim, has borrowed heavily from Asian Paints' playbook to gain ground in the $9.5 billion sector that also features Berger ...

After foraying into the decorative paints sector earlier in the year, Birla Opus Paints housed under Aditya Birla Group's Grasim Industries, has now launched its latest campaign – 'Naye Zamane ...

Challenger brand Birla Opus is attacking on five different fronts to disrupt the decorative paints business through innovative marketing and hit sales of Rs 10,000 crore in three years. CEO ...

Aditya Birla Group’s decision to foray into India’s decorative paints market with Birla Opus Paints in 2024 was not merely about diversification. The INR 80,000 crore industry, ...

In February 2024, when the Aditya Birla Group (ABG) launched its decorative paints business, Birla Opus, from the industrial township of Panipat, it shook the whole landscape of the paint industry.

Grasim's Birla Opus Paints has filed a complaint with the CCI, alleging that Asian Paints is abusing its dominant market position by threatening dealers and restricting brand visibility. The move ...

Birla Opus Paints has previously announced plans to establish six strategically located manufacturing plants with a total capacity of 1,332 MLPA, requiring an upfront investment of Rs 10,000 crore.

After foraying into the decorative paints sector earlier in the year, Birla Opus Paints housed under Aditya Birla Group's Grasim Industries, has now launched its latest campaign – 'Naye Zamane ka Naya ...