At the time of writing, Asian Paints shares were trading at ₹2,247.30, up 2.10 points or 0.1% on the day. Grasim Industries’ recently launched Birla Opus brand has rapidly gained market share ...

Birla Opus Paints ropes in Vicky Kaushal for their latest campaign ‘Naye Zamane Ka Naya Paint’ (PRNewsfoto/Birla Opus Paints) The campaign will be amplified in Hindi and all major regional ...

In February 2024, when the Aditya Birla Group (ABG) launched its decorative paints business, Birla Opus, from the industrial township of Panipat, it shook the whole landscape of the paint industry.

Challenger brand Birla Opus is attacking on five different fronts to disrupt the decorative paints business through innovative marketing and hit sales of Rs 10,000 crore in three years. CEO ...

Birla Opus Paints launched a new brand campaign on July 1, 2025, that digitally reimagines India’s iconic monuments in vibrant colours, starting with Mumbai’s Gateway of India.

Birla Opus, which is the paints arm of the Aditya Birla Group company Grasim, has borrowed heavily from Asian Paints' playbook to gain ground in the $9.5 billion sector that also features Berger ...

Birla Opus released its price list today. It can be seen from the price list that the products across categories are largely priced at ~5% discount to that of Asian Paints.

Asian Paints is India's biggest player with a 52% market share, but it has lost some of its dominance after Birla Opus launched in February 2024 and grew rapidly to garner a near 7% market share ...

Birla Opus Paints has previously announced plans to establish six strategically located manufacturing plants with a total capacity of 1,332 MLPA, requiring an upfront investment of Rs 10,000 crore.

After foraying into the decorative paints sector earlier in the year, Birla Opus Paints housed under Aditya Birla Group's Grasim Industries, has now launched its latest campaign – 'Naye Zamane ka Naya ...