Grasim's Birla Opus Paints has filed a complaint with the CCI, alleging that Asian Paints is abusing its dominant market position by threatening dealers and restricting brand visibility. The move ...

Birla Opus Paints, the paint business of Aditya Birla Group, is steadily increasing its market share despite a slowdown in the decorative paint industry. Rakshit Hargave, CEO of Birla Opus Paints, ...

Bengaluru, June 9 -- Birla Opus, the new entrant in the decorative paints industry launched by the Aditya Birla Group, and Asian Paints, the sector's long-standing market leader, are in the spotlight ...

Earlier this week, Asian Paints, the leader in India’s `70,000-crore decorative paints market, took out a front-page ad in The Times of India touting its “warranty promise”. One sentence in the body ...

Aditya Birla Group’s paint venture -- Birla Opus -- has reportedly filed an antitrust complaint against market leader Asian Paints, alleging abuse of market dominance. The company claims that Asian ...

The company already runs around 300 Opus Paint Galleries under a franchise model. (Image/X) Birla Opus, the paints venture of the Aditya Birla group, is offering nearly double the amount of price-offs ...

Grasim Industries, an Aditya Birla Group company, will commission the sixth paint facility next month and account for 24 per cent of the industry’s installed decorative paint capacity. Kumar Mangalam ...

In February 2024, when the Aditya Birla Group (ABG) launched its decorative paints business, Birla Opus, from the industrial township of Panipat, it shook the whole landscape of the paint industry.

Inderpreet Singh talks about Birla Opus’ strategic play that goes beyond colour—it’s about connection, convenience and consumer experience. Aditya Birla Group’s decision to foray into India’s ...

Birla Opus Paints, part of Aditya Birla Group company Grasim Industries, has opened its first-ever Birla Opus Paint Studio. The company-owned and company-operated store will help customers explore and ...

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, marks the beginning of Diwali fervour with the launch of its new digital film. Rooted in the brand’s ‘Duniya Ko Rang Do’ ...

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, marks this Ganesh Chaturthi with the launch of its new digital film. Rooted in the brand’s Duniya Ko Rang Do philosophy, the ...