This lure’s metal lip not only holds up to whacking hard bottom, but can be tweaked so the bait’s action matches the musky’s mood. Musky lures are so important because, well, muskies are moody.

In the world of American fishing, bass is king. While largemouth may be the more sought after variety, the smallmouth bass isn't far behind. Growing up in the Midwest, and later the Shenandoah Valley ...

All of the fish-attracting ruckus of the historic “Choppers,” but upgraded for the 21st century. A baitfish imitator that’s a proven standout both in the jungles of the Amazon and in US waters with ...

Every freshwater fishing lure has a unique history, and each has played a significant role in the evolution of fishing as a sport. From the earliest handmade wooden lures to swimbaits made of modern ...

It turns out much of the artwork created in New Hampshire is destined for underwater.There are many local craftsmen who make stunning lures and fish-inspired crafts.For about six years, Andrew Hajjar ...