86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.

In an era where B2B buyers are under increasing pressure to prove ROI amid stricter privacy regulations, fragmented buyer journeys, and declining trust in third-party data, Vereigen Media, is taking a ...

HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused ...

In the world of B2B, marketing is increasingly becoming the main driver for attracting a significant portion of a company's clientele. This shift has been accelerated by global digitalization and then ...

The Marketplace, an interactive exhibition area where attendees can explore innovative solutions, connect with top solution ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research from Sagefrog. The report was based on data from a survey of 2,400 marketers who work for ...

Explore how AI is reshaping B2B event marketing in 2026, from personalized attendee experiences to breaking data silos and ...

Vereigen Media’s expanded ABM approach is designed to meet that reality head-on and solve that gap by enabling brands to ...

With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Three female B2B marketing leaders discuss the lessons they have learnt about effective leadership on their way to the ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. The marketing landscape is undergoing a significant ...