With a growing number of companies like Facebook developing augmented reality (AR) glasses, there's a good chance AR marketing will be one of 2019's hottest trends. When a global marketing leader like ...

Virtual and augmented reality technologies have been around for quite some time, but they have yet to take off like some would have expected. However, some companies like Apple are hedging their bets ...

(Nanowerk Spotlight) Virtual reality (VR) and augmented reality (AR) are some of the hottest multidisciplinary technology trends right now, integrating computer, various sensor, graphic image, ...

Poised for Rapid GrowthThe Global Augmented Reality (AR) and Virtual Reality (VR) in Healthcare Market is projected to grow at a remarkable CAGR of 30–35% over the next five years. This surge is ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

Realistic digital avatars are becoming increasingly relevant, for example in virtual and augmented reality applications, ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

Surgical telementoring and augmented reality (AR) applications are emerging fields that leverage technology to enhance surgical education and practice. These innovations aim to improve the training of ...

The impact virtual and augmented reality software has had on the travel industry is small but growing. Here are a few examples you may encounter before or during your next trip. By Justin Sablich As ...

With every day that passes, technology keeps evolving. One such technology is mixed reality, which combines Virtual Reality and Augmented Reality. It is also termed ‘Hybrid Reality’ or ‘Extended ...