Apple’s “1984" Macintosh commercial aired during the Super Bowl that year and is still considered one of the best commercials of all time. Have you seen it?

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl commercial of all time.

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen. Super Bowl ad spots range from just 15 to 60 seconds, but their impact lives on through social media for the days,

Five-time Billboard Hot 100 chart-topper Kendrick Lamar headlined the Apple Music Super Bowl LIX Halftime Show, delivering his 2024-defining anthem "Not Like Us," his Black Panthe

Not all Super Bowl ads score big. From awkward to outright cringe, we rank the worst Super Bowl commercials to grace the small screen.

Tens of millions of people tune in every year to watch the Super Bowl, and 2025 was no exception. But it's not just the game itself or the musical halftime show that attract an unfathomable number of eyeballs each year - it's also the commercials,

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public. Some of the notable ads for the 2025 features the return of Budweiser's beloved Clydesdales and Sydney Sweeney making an surprise appearance in a "When Harry Met Sally" spoof.