The backlash to Apple's "crush" ad for a new, thinner iPad was way overblown and silly.

Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

Apple’s CEO Tim Cook heralded the launch of the latest Apple iPad lineup as “the biggest day for iPad since its introduction.” That may well be true, but for many people the commercial intended to ...

Terrible, soul-sucking commercials get written, made and, by the public, rejected all the time. This one is different. Apple’s “Crush” commercial, unveiled last week and no longer scheduled to air on ...

Apple last week released the worst advertisement in its long and previously illustrious history of brand creation, extension and promotion. Why? The ad stupidly and arrogantly says the quiet part out ...

Apple is responsible for some of the best ads of all time, with its dystopian '1984' ad often topping lists of the most iconic TV spots ever. But over the last year the company seems to have run into ...

Apple has pulled multiple advertisements from TV and social media over the last year. The latest ad was quietly pulled less than two full days after appearing on Apple's website and YouTube channel.

Um… what the heck is going on with Apple’s advertising? Forget the problem with Apple selling ads, which is also a problem. Apple has a problem making ads ...

In the fourth leg of "The Relay" race, a wheelchair racer takes on a runner in the 400m. Photo: Apple Ahead of the Paralympic Games in Paris, a new Apple video called ‘”The Relay” shows athletes with ...

Forbes contributors publish independent expert analyses and insights. Corporate Innovation Expert, Systematic, Creative, Product Development Recent examples of high-profile brands misjudging consumer ...