The event served as the launchpad for Martell’s next phase of cultural direction, one shaped by long-term intent, credibility and creative partnership. Afrobeats is shaping how a generation sees ...

Paris was the place to be on June 25, 2025, as Martell kicked off the first-ever Afrobeats Live, an intimate gathering celebrating culture, community, and the sound that’s taken over the world. The ...

Building on the success of its launch earlier this year, Martell’s Afrobeats Live returned to Paris for its second edition with a bold celebration of the women defining the genre’s sound, style, and ...

On June 25, where music, culture and legacy collided at Martell’s first-ever Afrobeats Live panel in Paris, Davido made one thing clear: he’s still evolving. Just hours before joining AfroFuture’s ...

Martell, the oldest major cognac house, kicked off a bold new chapter with its Afrobeats Live event in Paris on June 25. The night marked the return of its partnership with global Afrobeats star ...

Martell, the oldest of the great cognac houses is stepping into a new phase of cultural engagement with the announcement of three newly appointed Cultural Ambassadors: Adesope Olajide (Shopsydoo), ...

Afrobeats’ global rise has been impossible to ignore. From sold-out arenas to chart-topping collaborations, the genre’s influence now extends far beyond the continent—yet its heartbeat has always ...

Popular singer, Ruger has said that his senior colleague and Grammy-winning artist, Burna Boy introduced the live band’s trend into Afrobeats’ performance. According to him, before the discovery of ...

Nigerian singer Tiwa Savage talked about her new foray into R&B, 'This One Is Personal,' Afrobeats and the impact of Beyonce's 'Lion King.' ...

Highlife artiste Dada Hafco says Ghanaian musicians risk living in the shadow of Nigerians when they make Afrobeats music. According to him, although Ghanaians are free to do whatever genre of music ...