For marketers committing to spend at least $200,000 on advertising over 90 days, the site will guarantee gains in any three of five brand measurements: awareness, attitudes, favorability, intent and ...
In a move that flips conventional media wisdom on its head, streaming portal Roku says it will guarantee that advertisers can reach bigger audiences in primetime than some of the company’s traditional ...
CBS is staying with proven, broad-based big TV franchises -- NCIS, FBI, and CSI -- for the upcoming season, while moving to broader set viewer guarantees for advertisers. Kelly Kahl, president of CBS ...
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