New Delhi: The Aditya Birla Group plans to partner with franchisees to scale its newly launched jewellery brand, Indriya, aiming to open 100 stores over the next 18 months, according to a top ...

Located in Pitampura, the new Indriya store offers more than 15,000 curated jewellery pieces with over 5,000 exclusive ...

the organised sector is dominated by major players like Titan (Tata Group), Joyalukkas, Kalyan Jewellers and Reliance Jewels. Indriya aims to become one of India’s top three jewellery brands.

Her company plans to launch a range of beauty and personal care brands nationwide ... Last year, Aditya Birla Group entered the branded jewellery market with the launch of Novel Jewels.

Pantaloons Fashion and Retail, acquired in 2012 from Kishore Biyani’s Future Group, is Aditya Birla Fashion’s accessible apparel retail chain with more than 400 stores in India. Lastly, its ‘Emerging ...

New Delhi: Indriya, Aditya Birla Jewellery announced the ... but also with Indriya’s exquisite bridal jewellery. The film reinforces the brand’s positioning around the endless love that ...