In an effort to help app developers promote their downloads, Google's AdMob mobile ad network is enhancing its text banners. The new banners can carry more detailed information about the apps ...

And looking to the future - and no doubt with a competitive nudge towards Apple's forthcoming iAd platform - AdMob also gave a sneak peak in terms of what its future HTML5-based ads might look like on ...

AdMob introduced immersive in-game ads, currently in closed beta. Developers such as APPS, NewStory, Supercent, and Unico Studio are actively testing this new ad format in their games.