ABM gets better with age — but unfortunately, practitioners don’t have the luxury of pouring it into an oak barrel for a couple decades to let it mature. Demand Gen Report’s “2022 ABM Benchmark Survey ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I do think ABM has been impressive in how it has been positioned since 2003-2004, when ITSMA ...

Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly ...