In case you missed it, 4FRNT founder and professional skier Matt Sterbenz is back at the brand after a multiple-year hiatus. Crowds packed Fisher Brewing for the show on Wednesday, November 5, 2025, ...

Powder aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Eric Hjorleifson, henceforth to be referred to as “Hoji” here, has ...

POWDER Magazine and 4FRNT Skis have partnered to give away a pair of 4FRNT Devastator Skis and a copy of the 2026 POWDER ...

When Matt Sterbenz was forced to sell the ski brand he founded in 2002, he had one overarching desire for 4FRNT skis: He wanted the brand he created to live on. The sale happened in a somewhat ...

In case you missed it, 4FRNT founder and professional skier Matt Sterbenz is back at the brand after a multiple-year hiatus. POWDER print editor Derek Taylor (DT) wrote a story earlier this week ...

When I hear "there's a new ski from 4FRNT," my mind immediately goes to Eric 'Hoji' Hjorleifson. This time, though, I had to double-take when I saw the newest freeride ski offering in 4FRNT's 2025/26 ...

What happens when you get a bunch of pro skiers together and stick them in a lodge with, presumably, a bunch of Twisted Teas? If you were going to answer something like 'absolute mayhem,' you'd be ...

View post: California's 6'7" Skier Bryce Bennett Will Have an Edge at The Winter Olympics Burlington-based ski brand, 4FRNT, is releasing a limited edition ski in memory of one of their athletes who ...

SOUTH LAKE TAHOE, Calif. – Earlier this week I had the opportunity to speak with Matt Sterbenz, founder of 4FRNT skis, about his company, the athletes that define it and its humble beginnings in Tahoe ...

Burlington-based ski brand, 4FRNT, is releasing a limited edition ski in memory of one of their athletes who passed away last year. The ski honors Josh Randich, who was known not only for his skiing, ...

Despite his modest 20 years, Snowmass Village native Steele Spence has been at the forefront of new-school freeskiing for some time.A two-time X Games competitor (and last years fourth-place ...