The NFL tapped three New Orleans brands to create exclusive Super Bowl LIX designs for t-shirts, bags and accessories. Why it matters: The Super Bowl brings with it super cool merch, and it can be fun to scoop up the gear whether you're a fan of the teams or just a fan of New Orleans.

Caesars Entertainment invested $435 million to dramatically transform the former Harrah’s into Caesars New Orleans, a lively urban resort for travelers of all types.

Law enforcement officials stand ready to safeguard next month's Super Bowl in New Orleans, the lead federal coordinator for the NFL championship said on Tuesday, after the New Year's Day attack in the city that killed 14 people and injured dozens more.

The NFL will showcase many décor elements throughout New Orleans to celebrate Super Bowl LIX and the local culture. As the Crescent City prepares to welcome both locals and visitors from around the world, fans will be immersed in Super Bowl LIX leading up to the game on Sunday, Feb. 9.

FOX 5 spoke with Hall of Famer and former Saints running back Deuce McAllister about the preparations for the big game.