The expensive deals come with white-glove coaching, and are helping brands build AI into their marketing and customer ...

Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical ...

Experiential event leader Mischief Management and leading global toy and family entertainment company Mattel, Inc. are thrilled to announce Barbie™ Dream Fest, the first festival dedicated to all ...

Mattel’s newest nightlife concept blends Gen Z’s love of gameplay, chaos, and social connection—with a twist. If you haven’t ...

To celebrate the 30th anniversary of "Clueless," Mattel has launched a special collection of themed products inspired by the ...

A 'Barbie' animated feature is moving forward, as Illumination & Mattel Studios have closed a deal percolating for some time, ...

The new line of fashion dolls features true-to-movie details from ‘Wicked: For Good’ and fans say they ‘are ready’ for the ...

The new Barbie® doll features a CGM and insulin pump, and is dressed in a blue polka dot pattern to represent diabetes ...

To celebrate the milestone, Mattel is releasing a new line of Barbies inspired by the movie's main characters. "As if we'd miss the 30th anniversary of Clueless! To celebrate, Mattel and Paramount ...

Mattel has introduced its first Barbie representing a person with Type 1 diabetes, as part of wider efforts from the toy ...

"Clueless" is available for streaming on Paramount+ with a paid subscription ($12.99 per month) and for free on Pluto TV. The movie can also be rented ($3.79) or purchased ($14.99) on Amazon Prime ...

The project will be the first theatrically released animated “Barbie” film after years of straight-to-video animated movies.