WhatsApp on Monday announced that it will soon introduce advertisements and other paid features in a major shift for the messaging app, which has mostly remained ad-free since its launch. The move marks WhatsApp’s most significant step toward monetisation since it was acquired by Meta in 2014.

Those who only use WhatsApp for personal messaging will see no changes to their experience, as all new features are confined to the Updates tab that can be deactivated in the settings.

WHATSAPP has announced plans for a brand new feature that requires users to pay fees. The popular messaging app has revealed a wave of changes coming soon. However, WhatsApp has assured its

Promoted Channels: WhatsApp will begin surfacing new Channels in the directory, giving admins a way to enhance their visibility and attract followers. Ads in Status: Businesses will be able to promote products or services via Status updates, with users given the option to start a conversation directly from the ad.

WhatsApp has confirmed it's making a major change to its chat app, which will mean users across the globe will suddenly face seeing adverts on the screen. These are destined for a section called Updates, which sit in a tab at the bottom of the screen.

The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to charge a monthly subscription fee, giving followers access to exclusive updates. Additionally, a new Promoted Channels feature will allow people to pay to increase their channel’s visibility.

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation

The Meta-owned platform has just issued an alert telling its fans not to miss out on a swathe of new features that are aimed at improving the messaging experience.