She summed up a paradox for the photo-sharing app: Gen Z enthusiastically uses Instagram for a host of purposes, just not for ...

Many young couples, comfortable with A.I. and social media, are blazing their own paths to the altar. But there’s one area ...

“Gen Z is the most marketing-literate generation we have ever seen. They are not just audiences; they are co-authors” for brands and retailers, explained Cheryl Overton, CEO, Cheryl Overton ...

Flowwow reveals how social platforms and retail tech fuel £41B in emotional purchases. Discover how UK brands can tap into ...

For a generation raised with a smartphone in hand and a constant scroll at their fingertips, the idea of a life without ...

Gen Z doesn’t shop like their predecessors. They’ve grown up in a world shaped by social media, rapid tech advancement and ...