Astronomer PR Strategies

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Astronomer releases Gwyneth Paltrow ad

Is Astronomer's 'high-risk' strategy with Gwyneth Paltrow a PR win?

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,

· 1d · on MSN

Astronomer's 'clever' PR move embracing CEO scandal - featuring Gwyneth Paltrow

· 1d · on MSN

Astronomer pivots from scandal to strategy with surprise Gwyneth Paltrow ad

· 1d

Gwyneth Paltrow hired as Astronomer's "very temporary" spokesperson after Coldplay KissCam scandal

Actress Gwyneth Paltrow, who was married to Coldplay's frontman Chris Martin for 13 years, announced Friday on X that she was hired by Astronomer as a "very temporary" spokesperson.

· 6h

Lionel Messi, wife Antonela Roccuzzo 'caught' on Coldplay 'Kiss Cam'

The truly worrying thing about the Coldplay concert scandal

· 4h

Lionel Messi Attends Coldplay Concert With His Wife and Fans Are Loving It

Football legend Lionel Messi stole the spotlight, but this time not on the field — it was at Coldplay’s concert in Miami.

· 41m

Gwyneth Paltrow Named “Temporary Spokesperson” for Astronomer Following Viral Coldplay Kiss Cam Moment

· 3h

Company involved in Coldplay KissCam drama hires Gwyneth Paltrow as spokesperson

Soy Nómada on MSN16h

How Astronomer flipped a viral Kiss Cam fiasco into brand awareness gold

Astronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a bold branding move.

8hon MSN

How to handle a PR crisis: Astronomer embraces viral Coldplay kiss cam scandal with Gwyneth Paltrow

No such thing as bad press? Actress Gwyneth Paltrow has become the temporary spokesperson for the tech firm at heart of Coldplay CEO “kiss cam” scandal. The company’s new, tongue-in-cheek promo video has gone viral and is a masterclass in how to handle a PR crisis.

Astronomer PR Pivot - Celebrity cameo turns crisis management into B-school Case

After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become B-school case study material: Is the move clever or wise? Can humour, irony,

38mOpinion

Mayowa Babalola: Coldplay kiss-cam scandal shows morality is a business asset

The kiss-cam scandal was not simply a PR embarrassment. It was a leadership implosion, live-streamed and meme-ified, revealing that personal life and professional conduct are now inseparable.

13h

Most worrying aspect of Coldplay concert scandal has to be the ubiquity of online tripe

Serious point of this episode is the hoaxes it spurred have been relatively harmless compared to plethora of online scams that continue to go unchecked

Oneindia2d

Chris Martin’s Ex, Gwyneth Paltrow Helps Astronomer Rebrand After Kiss Cam Fallout Goes Viral

Gwyneth Paltrow joins AI startup Astronomer as spokesperson after a viral Kiss Cam moment involving CEO Andy Byron and a Coldplay concert sparks a PR crisis.