Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Milwaukee Bucks guard Damian Lillard is joining an exclusive club with his new endorsement deal. Lillard is signing a lifetime contract with Adidas, according to Shams Charania of ESPN. The ...

Beckham’s Adidas deal was proof that an athlete’s influence could extend beyond the game. David Beckham partnered with Adidas in 1996 and secured a $160 million lifetime deal in 2003—one of ...

There was an abundance of sneaker endorsement deals signed in 2024 ... senior lead NBA insider for The Athletic and Stadium. Adidas Signs NFL Star Micah Parsons to a Multiyear Partnership A ...

Endorsements make up the majority ... Whether Coca-Cola, McDonald’s, Subway, Nike, Adidas, or dozens of other companies, athletes can receive seven and even eight zero checks yearly to lock ...

A 90-second campaign video features Adidas endorsers Patrick Mahomes ... to better understand how elite athletes manage pressure so that the company can provide tangible guidance to athletes at all ...

In 2013, Adidas struck a deal with Kanye West ... in the Journal of Advertising Research found that celebrity endorsements from athletes can increase a brand’s sales by 4%.

Anthony Edwards continues to rise in popularity as one of the NBA 's main attractions, thanks to his on-court performances.

Indiana Fever rookie phenom Caitlin Clark — the No. 1 pick in Monday’s WNBA Draft — is nearing a lucrative, eight-figure endorsement deal with Nike, industry sources told The Athletic.

A 90-second campaign video features Adidas endorsers Patrick Mahomes ... to better understand how elite athletes manage pressure so that the company can provide tangible guidance to athletes ...